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2021 Best Value General Sales & Marketing Schools

Identifying Quality Schools at More Affordable Prices

131 Colleges
$6,355 Avg Tuition & Fees*
$36,312 Avg Salary

Finding the Best General Sales & Marketing School for You

In 2018-2019, 5,734 people earned a degree or certificate in general sales and marketing, making the major the #19 most popular in the United States.

When it comes to higher education, there are a lot of options for business students. You can choose a traditional brick and mortar school, or with the growth of online education, you can attend a school half-way across the country without even leaving your house. Also there are many trade schools that offer short-term programs that open up more career options.

The Best Value General Sales & Marketing Schools ranking is one of many tools that Business Degree Central has developed to help you make your educational decision. This report analyzed 131 schools in the United States to see which ones offered the best value programs for sales and marketing students. The goal was to highlight schools with more affordable prices than others offering similar quality experiences.

When determining this ranking, we place a high emphasis on the school's quality as well as its sticker price. Even though a college may be affordable, it may not offer value. More specifically, we discount our quality score by the published tuition and fees charged by a school. This gives the cost per unit of quality for each college. The value is determined by how much quality your dollar buys.

Our calculations use out-of-state tuition and fees in our nationwide and regional rankings. Average in-state tuition and fees are used for our statewide rankings.

2021 Best Value General Sales & Marketing Schools in the United States

Check out the sales and marketing programs at these schools if you want to get the best value for your educational dollar.

Top 15% Best General Sales & Marketing Schools

Our 2021 rankings named Minnesota State Community and Technical College the best value school in the United States for general sales and marketing students. Located in the remote town of Fergus Falls, M State is a public college with a medium-sized student population.

M State undergraduate students pay an average of $5,560 in tuition and fees each year. On average, sales and marketing graduates from M State take out $14,998 in student loans while working on their degree. The average monthly payment of a loan this size is about $156, assuming that the borrower is on a 10-year repayment plan.

As a testament to the quality of education it offers, M State also is in the top 5% of our Best General Sales & Marketing Schools ranking.

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#2

North Hennepin Community College

Brooklyn Park, MN

Out of the 131 schools in the United States that were part of this year’s ranking, North Hennepin Community College landed the # 2 spot on the list. Located in the suburb of Brooklyn Park, North Hennepin Community College is a public school with a medium-sized student population.

The average tuition and fees for an out-of-state undergraduate student at North Hennepin Community College are $4,566 a year.

In addition to its great value ranking, North Hennepin Community College is in the top 10% of all schools on our Best General Sales & Marketing Schools list.

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#3

Southeast Technical Institute

Sioux Falls, SD

You’ll be in good company if you decide to attend Southeast Technical Institute. It ranked #3 on our 2021 Best Value General Sales & Marketing Schools list. Located in the rural area of Sioux Falls, Southeast Technical Institute is a public school with a small student population.

Southeast Technical Institute undergraduate students pay an average of $6,448 in tuition and fees each year.

Southeast Technical Institute excels when it comes to quality. It’s ranked in the top 5% of all schools on our Best General Sales & Marketing Schools list.

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You’ll be in good company if you decide to attend Northland Community and Technical College. It ranked #4 on our 2021 Best Value General Sales & Marketing Schools list. Located in the remote town of Thief River Falls, Northland Community and Technical College is a public school with a small student population.

The average tuition and fees for an out-of-state undergraduate student at Northland Community and Technical College are $5,716 a year.

Full General Sales & Marketing at Northland Community and Technical College Report

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A rank of #5 on this year’s list means St Cloud Technical and Community College is a great value for general sales and marketing students. Located in the small city of Saint Cloud, St Cloud Technical and Community College is a public college with a small student population.

Out-of-state tuition fees for undergraduate students at St Cloud Technical and Community College are $5,538 per year.

St Cloud Technical and Community College also claimed a spot on our Best General Sales & Marketing Schools list. It’s in the top 15% of all schools in this category.

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#6

Inver Hills Community College

Inver Grove Heights, MN

Inver Hills Community College came in at #6 in this year’s edition of the Best Value General Sales & Marketing Schools ranking. IHCC is a small public school located in the suburb of Inver Grove Heights.

IHCC undergraduate students pay an average of $5,485 in tuition and fees each year.

IHCC also claimed a spot on our Best General Sales & Marketing Schools list. It’s in the top 20% of all schools in this category.

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$4,432 Average Tuition & Fees

NorthWest Arkansas Community College landed the #7 spot in the 2021 rankings for the best value general sales and marketing programs. NWACC is a medium-sized public school located in the small city of Bentonville.

NWACC undergraduate students pay an average of $4,432 in tuition and fees each year.

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Northcentral Technical College ranked #8 on this year’s Best Value General Sales & Marketing Schools list. Located in the city of Wausau, North Central Technical College is a public college with a moderately-sized student population.

Out-of-state tuition fees for undergraduate students at North Central Technical College are $5,247 per year.

As a testament to the quality of education it offers, North Central Technical College also is in the top 20% of our Best General Sales & Marketing Schools ranking.

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$5,565 Average Tuition & Fees

With a ranking of #9, Alexandria Technical & Community College did quite well on this year’s best value schools for general sales and marketing students. Located in the town of Alexandria, ATCC is a public college with a small student population.

ATCC undergraduate students pay an average of $5,565 in tuition and fees each year.

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#10

Western Governors University

Salt Lake City, UT
$6,670 Average Tuition & Fees

Western Governors University came in at #10 in this year’s edition of the Best Value General Sales & Marketing Schools ranking. WGU is a fairly large private not-for-profit school located in the large suburb of Salt Lake City.

The average tuition and fees for an out-of-state undergraduate student at WGU are $6,670 a year.

Full General Sales & Marketing at Western Governors University Report

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Fox Valley Technical College ranked #11 on this year’s Best Value General Sales & Marketing Schools list. Located in the medium-sized suburb of Appleton, FVTC is a public college with a fairly large student population.

Out-of-state tuition fees for undergraduate students at FVTC are $6,688 per year.

FVTC also claimed a spot on our Best General Sales & Marketing Schools list. It’s in the top 10% of all schools in this category.

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$6,706 Average Tuition & Fees

With a ranking of #12, Milwaukee Area Technical College did quite well on this year’s best value schools for general sales and marketing students. Located in the large city of Milwaukee, MATC is a public school with a large student population.

The average tuition and fees for an out-of-state undergraduate student at MATC are $6,706 a year.

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#13

Western Technical College

La Crosse, WI
$6,488 Average Tuition & Fees

Western Technical College did quite well in this year’s ranking of the best value schools for general sales and marketing students. It came in at #13 on the list. Western Technical College is a small public school located in the city of La Crosse.

Out-of-state tuition fees for undergraduate students at Western Technical College are $6,488 per year.

Full General Sales & Marketing at Western Technical College Report

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#14

Bellevue University

Bellevue, NE

Bellevue University came in at #14 in this year’s edition of the Best Value General Sales & Marketing Schools ranking. Bellevue University is a fairly large private not-for-profit school located in the suburb of Bellevue.

Bellevue University undergraduate students pay an average of $7,851 in tuition and fees each year. The average amount in student loans that sales and marketing majors at Bellevue University take out is $20,500. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $213.

Bellevue University excels when it comes to quality. It’s ranked in the top 20% of all schools on our Best General Sales & Marketing Schools list.

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#15

Moraine Park Technical College

Fond du Lac, WI

Moraine Park Technical College landed the #15 spot in the 2021 rankings for the best value general sales and marketing programs. Located in the city of Fond du Lac, Moraine Park Technical College is a public school with a small student population.

Out-of-state tuition fees for undergraduate students at Moraine Park Technical College are $5,885 per year.

In addition to its great value ranking, Moraine Park Technical College is in the top 20% of all schools on our Best General Sales & Marketing Schools list.

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#16

Savannah Technical College

Savannah, GA
$5,422 Average Tuition & Fees

With a ranking of #16, Savannah Technical College did quite well on this year’s best value schools for general sales and marketing students. Savannah Tech is a small public school located in the medium-sized city of Savannah.

Savannah Tech undergraduate students pay an average of $5,422 in tuition and fees each year.

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With a ranking of #17, American Public University System did quite well on this year’s best value schools for general sales and marketing students. American Military University is a fairly large private for-profit school located in the fringe town of Charles Town.

American Military University undergraduate students pay an average of $7,324 in tuition and fees each year.

Full General Sales & Marketing at American Public University System Report

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#18

Gwinnett Technical College

Lawrenceville, GA
$5,636 Average Tuition & Fees

Gwinnett Technical College ranked #18 on this year’s Best Value General Sales & Marketing Schools list. GTC is a medium-sized public school located in the suburb of Lawrenceville.

GTC undergraduate students pay an average of $5,636 in tuition and fees each year.

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$5,588 Average Tuition & Fees

Georgia Piedmont Technical College landed the #18 spot in the 2021 rankings for the best value general sales and marketing programs. Located in the large suburb of Clarkston, Georgia Piedmont Technical College is a public school with a small student population.

Out-of-state tuition fees for undergraduate students at Georgia Piedmont Technical College are $5,588 per year.

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Additional Noteworthy Schools

Here are some additional great value schools for General Sales & Marketing students seeking value that almost earned our Best Value General Sales & Marketing Schools award.

Rank College Location
20 Cerritos College Norwalk, CA
21 Georgia Northwestern Technical College Rome, GA
22 Harrisburg Area Community College Harrisburg, PA
23 Santa Rosa Junior College Santa Rosa, CA
23 Northeast Iowa Community College Calmar, IA
25 Central New Mexico Community College Albuquerque, NM
26 Finger Lakes Community College Canandaigua, NY

General Sales & Marketing by Region

View the Best Value General Sales & Marketing Schools for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Great Lakes

One of 21 majors within the business area of study, general sales and marketing has other similar majors worth exploring.

Sales & Marketing Focus Areas

Major Annual Graduates
General Sales, Distribution, and Marketing Operations 3,441
Professional Sales 983
Retailing and Retail Operations 953
Other General Merchandising, Sales, and Related Marketing Operations 304
Merchandising and Buying Operations 53

Related Major Annual Graduates
Business Administration & Management 410,147
Accounting 105,123
General Business/Commerce 58,451
Finance & Financial Management 56,186
Marketing 51,241

Notes and References

*These averages are for the top 25 schools only.

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Nick Nijhuis.

More about our data sources and methodologies.

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