Marketing at University of Pittsburgh - Pittsburgh Campus

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at University of Pittsburgh - Pittsburgh Campus stacks up to those at other schools.

Pitt is located in Pittsburgh, Pennsylvania and has a total student population of 32,277. In 2021, 218 marketing majors received their bachelor's degree from Pitt.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Pitt Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

Pitt Marketing Rankings

The following rankings from College Factual show how the marketing progam at Pitt compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Pitt is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	19
	33
	51
	159
	210
	356
	384

In 2021, 6 students received their master’s degree in marketing from Pitt. This makes it the #80 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from Pitt Make?

The median salary of marketing students who receive their bachelor's degree at Pitt is $45,876. This is great news for graduates of the program, since this figure is 10% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at Pitt

Take a look at the following statistics related to the make-up of the marketing majors at University of Pittsburgh - Pittsburgh Campus.

Pitt Marketing Bachelor’s Program

During the 2020-2021 academic year, 218 students graduated with a bachelor's degree in marketing from Pitt. About 56% were men and 44% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Pitt since its program graduates 11% more men than average.

About 83% of those who receive a bachelor's degree in marketing at Pitt are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Pittsburgh - Pittsburgh Campus with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	8
Black or African American	6
Hispanic or Latino	7
White	182
International Students	8
Other Races/Ethnicities	7

Pitt Marketing Master’s Program

During the 2020-2021 academic year, 6 marketing majors earned their master's degree from Pitt. Of these graduates, 17% were men and 83% were women.

Of the students who received a marketing master's degree from Pitt, 83% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Pittsburgh - Pittsburgh Campus with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	5
International Students	1
Other Races/Ethnicities	0

Pitt also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from University of Pittsburgh - Pittsburgh Campus. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	218
Marketing Research	6

Related Majors

• Management Information Systems
• International Business
• General Business/Commerce
• Human Resource Management
• Management Sciences & Quantitative Methods

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for University of Pittsburgh - Pittsburgh Campus.

Occupation	Jobs in PA	Average Salary in PA
Market Research Analysts and Marketing Specialists	26,750	$68,630
Sales Managers	8,300	$151,620
Marketing Managers	7,510	$154,700
Business Professors	5,490	$91,520
Survey Researchers	510	$60,810

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Crazypaco under License

More about our data sources and methodologies.