Marketing/Marketing Management, General at Texas Tech University

If you are interested in studying marketing/marketing management, general, you may want to check out the program at Texas Tech University. The following information will help you decide if it is a good fit for you.

Texas Tech is located in Lubbock, Texas and has a total student population of 40,322. In the 2020-2021 academic year, 283 students received a bachelor's degree in marketing management from Texas Tech.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Texas Tech Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Texas Tech Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how Texas Tech performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Texas Tech is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	8
	8
	10
	23
	84
	102
	118

Marketing Management Student Demographics at Texas Tech

Take a look at the following statistics related to the make-up of the marketing management majors at Texas Tech University.

Texas Tech Marketing/Marketing Management, General Bachelor’s Program

For the most recent academic year available, 46% of marketing management bachelor's degrees went to men and 54% went to women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at Texas Tech since its program graduates 1% more men than average.

About 61% of those who receive a bachelor's degree in marketing management at Texas Tech are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 9% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Texas Tech University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	6
Hispanic or Latino	83
White	173
International Students	2
Other Races/Ethnicities	13

Texas Tech also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Marketing Research

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Texas Tech University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Johan Hendrikse under License

More about our data sources and methodologies.