Marketing at Santa Clara University

If you are interested in studying marketing, you may want to check out the program at Santa Clara University. The following information will help you decide if it is a good fit for you.

SCU is located in Santa Clara, California and approximately 8,616 students attend the school each year. In the 2020-2021 academic year, 90 students received a bachelor's degree in marketing from SCU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

SCU Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

Online Classes Are Available at SCU

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

For those who are interested in distance learning, SCU does offer online courses in marketing for the following degree levels:

• Master’s Degree

SCU Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how SCU performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at SCU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	3
	4
	5
	7
	11
	15
	27
	31
	114
	130
	156
	183
	301

In 2021, 29 students received their master’s degree in marketing from SCU. This makes it the #31 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from SCU Make?

The median salary of marketing students who receive their bachelor's degree at SCU is $60,745. This is 46% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at SCU

Take a look at the following statistics related to the make-up of the marketing majors at Santa Clara University.

SCU Marketing Bachelor’s Program

In the 2020-2021 academic year, 90 students earned a bachelor's degree in marketing from SCU. About 60% of these graduates were women and the other 40% were men.

Prospective students may be interested in knowing that this school graduates 19% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Santa Clara University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	19
Black or African American	2
Hispanic or Latino	17
White	38
International Students	6
Other Races/Ethnicities	8

SCU Marketing Master’s Program

In the 2020-2021 academic year, 29 students earned a master's degree in marketing from SCU. About 55% of these graduates were women and the other 45% were men.

Of the students who received a marketing master's degree from SCU, 55% were white. This is below average for this degree on the natiowide level. In the marketing master's program at this school, racial-ethnic minorities make up 41% of degree recipients. That is 12% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Santa Clara University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	1
Hispanic or Latino	5
White	16
International Students	1
Other Races/Ethnicities	2

SCU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Santa Clara University. The completion numbers here include all graduates who receive any type of degree in this field from Santa Clara University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	119

Related Majors

• Business/Managerial Economics
• Human Resource Management
• Management Information Systems
• Management Sciences & Quantitative Methods
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for CA, the home state for Santa Clara University.

Occupation	Jobs in CA	Average Salary in CA
Market Research Analysts and Marketing Specialists	98,590	$78,090
Sales Managers	76,950	$134,010
Marketing Managers	37,410	$167,910
Business Professors	4,980	$137,530
Advertising and Promotions Managers	2,850	$137,630

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Arnaudh under License

More about our data sources and methodologies.