Marketing at Kennesaw State University

If you plan to study marketing, take a look at what Kennesaw State University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

KSU Georgia is located in Kennesaw, Georgia and has a total student population of 41,181. In the 2020-2021 academic year, 224 students received a bachelor's degree in marketing from KSU Georgia.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

KSU Georgia Marketing Degrees Available

• Bachelor’s Degree in Marketing

Online Classes Are Available at KSU Georgia

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

KSU Georgia does offer online education options in marketing for the following degree levels for those interested in distance learning:

• Bachelor’s Degree

KSU Georgia Marketing Rankings

The following rankings from College Factual show how the marketing progam at KSU Georgia compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at KSU Georgia is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	4
	37
	47
	55
	127
	150
	174
	223
	236
	256

How Much Do Marketing Graduates from KSU Georgia Make?

The median salary of marketing students who receive their bachelor's degree at KSU Georgia is $44,406. This is great news for graduates of the program, since this figure is 7% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at KSU Georgia

Take a look at the following statistics related to the make-up of the marketing majors at Kennesaw State University.

KSU Georgia Marketing Bachelor’s Program

Of the 224 students who graduated with a bachelor’s in marketing from KSU Georgia in 2021, 37% were men and 63% were women.

About 66% of those who receive a bachelor's degree in marketing at KSU Georgia are white. This is above average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 3% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Kennesaw State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	38
Hispanic or Latino	20
White	148
International Students	1
Other Races/Ethnicities	13

KSU Georgia also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Kennesaw State University. The completion numbers here include all graduates who receive any type of degree in this field from Kennesaw State University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	224

Related Majors

• Business/Managerial Economics
• Entrepreneurial Studies
• General Sales & Marketing
• International Business
• Hospitality Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for GA, the home state for Kennesaw State University.

Occupation	Jobs in GA	Average Salary in GA
Market Research Analysts and Marketing Specialists	20,460	$67,080
Sales Managers	14,890	$140,820
Marketing Managers	7,890	$143,660
Business Professors	1,930	$94,670
Advertising and Promotions Managers	610	$146,390

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.