Marketing at Central Michigan University

If you plan to study marketing, take a look at what Central Michigan University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Central Michigan is located in Mount Pleasant, Michigan and approximately 17,311 students attend the school each year. Of the 1,048 students who graduated with a bachelor’s degree from Central Michigan University in 2021, 145 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Central Michigan Marketing Degrees Available

• Bachelor’s Degree in Marketing

Central Michigan Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Central Michigan performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Central Michigan is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	93
	122
	329

How Much Do Marketing Graduates from Central Michigan Make?

The median salary of marketing students who receive their bachelor's degree at Central Michigan is $50,397. This is great news for graduates of the program, since this figure is 21% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at Central Michigan

Take a look at the following statistics related to the make-up of the marketing majors at Central Michigan University.

Central Michigan Marketing Bachelor’s Program

Of the 145 students who earned a bachelor's degree in Marketing from Central Michigan in 2020-2021, 54% were men and 46% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Central Michigan since its program graduates 9% more men than average.

About 77% of those who receive a bachelor's degree in marketing at Central Michigan are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Central Michigan University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	10
Hispanic or Latino	8
White	111
International Students	1
Other Races/Ethnicities	9

Central Michigan also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Central Michigan University. The table shows all degrees awarded in this field awarded for all degree levels at Central Michigan University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	145

Related Majors

• Real Estate
• International Business
• Management Sciences & Quantitative Methods
• Business/Corporate Communications
• Specialized Sales, Merchandising & Marketing

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Central Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By cjh1452000 under License

More about our data sources and methodologies.