Marketing at California State University - Northridge

If you plan to study marketing, take a look at what California State University - Northridge has to offer and decide if the program is a good match for you. Get started with the following essential facts.

CSUN is located in Northridge, California and approximately 40,381 students attend the school each year. Of the 2,054 students who graduated with a bachelor’s degree from California State University - Northridge in 2021, 406 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

CSUN Marketing Degrees Available

• Bachelor’s Degree in Marketing

CSUN Marketing Rankings

The following rankings from College Factual show how the marketing progam at CSUN compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at CSUN is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	8
	139
	164
	166
	299
	388
	464
	582

Earnings of CSUN Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at CSUN is $37,432. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at CSUN

Take a look at the following statistics related to the make-up of the marketing majors at California State University - Northridge.

CSUN Marketing Bachelor’s Program

The marketing program at CSUN awarded 406 bachelor's degrees in 2020-2021. About 51% of these degrees went to men with the other 49% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at CSUN since its program graduates 7% more men than average.

Prospective students may be interested in knowing that this school graduates 28% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from California State University - Northridge with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	40
Black or African American	17
Hispanic or Latino	165
White	119
International Students	36
Other Races/Ethnicities	29

CSUN also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at California State University - Northridge. The table shows all degrees awarded in this field awarded for all degree levels at California State University - Northridge. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	406

Related Majors

• Taxation
• Hospitality Management
• Accounting
• Finance & Financial Management
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for CA, the home state for California State University - Northridge.

Occupation	Jobs in CA	Average Salary in CA
Market Research Analysts and Marketing Specialists	98,590	$78,090
Sales Managers	76,950	$134,010
Marketing Managers	37,410	$167,910
Business Professors	4,980	$137,530
Advertising and Promotions Managers	2,850	$137,630

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Cbl62 under License

More about our data sources and methodologies.