Marketing at Appalachian State University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Appalachian State University stacks up to those at other schools.

Appalachian State is located in Boone, North Carolina and approximately 20,023 students attend the school each year. In the 2020-2021 academic year, 166 students received a bachelor's degree in marketing from Appalachian State.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Appalachian State Marketing Degrees Available

• Bachelor’s Degree in Marketing

Appalachian State Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Appalachian State performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Appalachian State is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	71
	81
	136
	187
	213
	220
	266
	420
	532

How Much Do Marketing Graduates from Appalachian State Make?

The median salary of marketing students who receive their bachelor's degree at Appalachian State is $39,491. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at Appalachian State

Take a look at the following statistics related to the make-up of the marketing majors at Appalachian State University.

Appalachian State Marketing Bachelor’s Program

The marketing program at Appalachian State awarded 166 bachelor's degrees in 2020-2021. About 60% of these degrees went to men with the other 40% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Appalachian State since its program graduates 15% more men than average.

About 90% of those who receive a bachelor's degree in marketing at Appalachian State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Appalachian State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	5
Hispanic or Latino	5
White	149
International Students	1
Other Races/Ethnicities	6

Appalachian State also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Appalachian State University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	166

Related Majors

• Management Sciences & Quantitative Methods
• International Business
• Hospitality Management
• Insurance
• Management Information Systems

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for Appalachian State University.

Occupation	Jobs in NC	Average Salary in NC
Market Research Analysts and Marketing Specialists	17,450	$69,170
Sales Managers	6,790	$147,690
Marketing Managers	6,150	$145,180
Business Professors	3,440	$88,470
Survey Researchers	350	$80,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Clayhefner under License

More about our data sources and methodologies.