Life As a Public Relations or Fundraising Manager
PR or Fundraising Manager Definition Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Daily Life Of a PR or Fundraising Manager
- Assign, supervise, and review the activities of public relations staff.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Maintain company archives.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Manage in-house communication courses.
What a PR or Fundraising Manager Should Know
These are the skills Public Relations and Fundraising Managers say are the most useful in their careers:
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Speaking: Talking to others to convey information effectively.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Types of Public Relations or Fundraising Manager
- Account Executive
- Public Information Officer
- Fundraising Director
- Customer Service Manager
- Public Information Relations Manager
Job Outlook for Public Relations and Fundraising Managers
In the United States, there were 73,500 jobs for Public Relations or Fundraising Manager in 2016. New jobs are being produced at a rate of 10.3% which is above the national average. The Bureau of Labor Statistics predicts 7,600 new jobs for Public Relations or Fundraising Manager by 2026. Due to new job openings and attrition, there will be an average of 6,900 job openings in this field each year.
The states with the most job growth for PR or Fundraising Manager are Utah, Washington, and Nevada. Watch out if you plan on working in Maine, Vermont, or Alaska. These states have the worst job growth for this type of profession.
PR or Fundraising Manager Average Salary
The typical yearly salary for Public Relations and Fundraising Managers is somewhere between $64,250 and $208,000.
Public Relations and Fundraising Managers who work in District of Columbia, New York, or Virginia, make the highest salaries.
How much do Public Relations and Fundraising Managers make in different U.S. states?
|State||Annual Mean Salary|
|District of Columbia||$188,050|
What Tools & Technology do Public Relations and Fundraising Managers Use?
Below is a list of the types of tools and technologies that Public Relations and Fundraising Managers may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Web browser software
- Microsoft Access
- Data entry software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- IBM Notes
- Microsoft Publisher
- Google Docs
- FileMaker Pro
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
Becoming a PR or Fundraising Manager
Individuals working as a Public Relations or Fundraising Manager have obtained the following education levels:
How many years of work experience do I need?
Where Public Relations and Fundraising Managers Work
The table below shows some of the most common industries where those employed in this career field work.
Are you already one of the many Public Relations or Fundraising Manager in the United States? If you’re thinking about changing careers, these fields are worth exploring:
More about our data sources and methodologies.
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