All About Public Relations and Fundraising Managers
Job Description & Duties Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
PR or Fundraising Manager Responsibilities
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Develop and maintain the company’s corporate image and identity, which includes the use of logos and signage.
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Observe and report on social, economic, and political trends that might affect employers.
PR or Fundraising Manager Required Skills
These are the skills Public Relations and Fundraising Managers say are the most useful in their careers:
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Speaking: Talking to others to convey information effectively.
Persuasion: Persuading others to change their minds or behavior.
Types of Public Relations or Fundraising Manager
- Public Information Relations Manager
- Public Relations Director
- University Relations Director
- Account Supervisor
- Community Manager
Job Demand for Public Relations and Fundraising Managers
In the United States, there were 73,500 jobs for Public Relations or Fundraising Manager in 2016. New jobs are being produced at a rate of 10.3% which is above the national average. The Bureau of Labor Statistics predicts 7,600 new jobs for Public Relations or Fundraising Manager by 2026. The BLS estimates 6,900 yearly job openings in this field.
The states with the most job growth for PR or Fundraising Manager are Utah, Washington, and Nevada. Watch out if you plan on working in Maine, Vermont, or Alaska. These states have the worst job growth for this type of profession.
Do Public Relations and Fundraising Managers Make A Lot Of Money?
The salary for Public Relations and Fundraising Managers ranges between about $64,250 and $208,000 a year.
Public Relations and Fundraising Managers who work in District of Columbia, New York, or Virginia, make the highest salaries.
Below is a list of the median annual salaries for Public Relations and Fundraising Managers in different U.S. states.
|State||Annual Mean Salary|
|District of Columbia||$188,050|
What Tools do Public Relations and Fundraising Managers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Public Relations and Fundraising Managers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Web browser software
- Microsoft Access
- Data entry software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- IBM Notes
- Microsoft Publisher
- Google Docs
- FileMaker Pro
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
How do I Become a PR or Fundraising Manager?
What kind of Public Relations or Fundraising Manager requirements are there?
How many years of work experience do I need?
Where Public Relations and Fundraising Managers Work
The table below shows the approximate number of Public Relations and Fundraising Managers employed by various industries.
Those who work as a Public Relations or Fundraising Manager sometimes switch careers to one of these choices:
More about our data sources and methodologies.
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