Life As a Green Marketer
Job Description & Duties Create and implement methods to market green products and services.
What Do Green Marketers Do On a Daily Basis?
- Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.
- Attend or participate in conferences, community events, and promotional events related to green products or technologies.
- Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies.
- Analyze the effectiveness of marketing tactics or channels.
- Monitor green-related industry statistics or literature to identify trends.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.
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Related Job Titles
- Marketing Specialist
- Green Marketing Analyst
- Environmental Marketing Representative
- Marketing Communications Specialist
- Environmental Marketer
Is There Job Demand for Green Marketers?
In the United States, there were 31,300 jobs for Green Marketer in 2016. New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Green Marketer by 2026. There will be an estimated 3,400 positions for Green Marketer per year.
The states with the most job growth for Green Marketer are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.
How Much Does a Green Marketer Make?
The salary for Green Marketers ranges between about $57,150 and $208,000 a year.
Green Marketers who work in New York, Washington, or New Jersey, make the highest salaries.
How much do Green Marketers make in different U.S. states?
| State | Annual Mean Salary |
|---|---|
| Alabama | $110,480 |
| Alaska | $96,180 |
| Arizona | $83,700 |
| Arkansas | $120,990 |
| California | $137,630 |
| Colorado | $122,970 |
| Connecticut | $116,660 |
| Delaware | $140,380 |
| District of Columbia | $143,600 |
| Florida | $98,480 |
| Georgia | $146,390 |
| Hawaii | $108,620 |
| Idaho | $66,860 |
| Illinois | $123,390 |
| Indiana | $90,440 |
| Iowa | $113,030 |
| Kansas | $100,970 |
| Kentucky | $99,080 |
| Louisiana | $75,450 |
| Maine | $90,510 |
| Maryland | $115,010 |
| Massachusetts | $132,370 |
| Michigan | $124,670 |
| Minnesota | $133,480 |
| Mississippi | $77,770 |
| Missouri | $128,040 |
| Nebraska | $106,780 |
| Nevada | $127,720 |
| New Hampshire | $89,000 |
| New Jersey | $158,140 |
| New Mexico | $81,210 |
| New York | $174,870 |
| North Carolina | $132,250 |
| Ohio | $127,080 |
| Oklahoma | $89,600 |
| Oregon | $105,200 |
| Pennsylvania | $143,620 |
| Rhode Island | $118,380 |
| South Carolina | $109,980 |
| Tennessee | $82,270 |
| Texas | $98,960 |
| Utah | $66,970 |
| Vermont | $112,670 |
| Virginia | $121,960 |
| Washington | $148,530 |
| West Virginia | $105,150 |
| Wisconsin | $113,020 |
What Tools & Technology do Green Marketers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Green Marketers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Email software
- SAP
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Publisher
- Adobe Systems Adobe Illustrator
- Extensible markup language XML
- Microsoft SQL Server
Where Green Marketers Work
Below are examples of industries where Green Marketers work:
References:
Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0
More about our data sources and methodologies.
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