Life As a Green Marketer
Job Description: Create and implement methods to market green products and services.
Daily Life Of a Green Marketer
- Identify marketing channels for green products or services.
- Monitor green-related industry statistics or literature to identify trends.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.
- Attend or participate in conferences, community events, and promotional events related to green products or technologies.
- Generate or identify sales leads for green products and technologies.
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Related Job Titles
- Green Energy Marketing Analyst
- Marketing Specialist
- Environmental Marketing Representative
- Green Marketer
- Environmental Marketer
Job Demand for Green Marketers
In the United States, there were 31,300 jobs for Green Marketer in 2016. New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Green Marketer by 2026. The BLS estimates 3,400 yearly job openings in this field.
The states with the most job growth for Green Marketer are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.
How Much Does a Green Marketer Make?
Green Marketers make between $57,150 and $208,000 a year.
Green Marketers who work in New York, Washington, or New Jersey, make the highest salaries.
How much do Green Marketers make in each U.S. state?
State | Annual Mean Salary |
---|---|
Alabama | $110,480 |
Alaska | $96,180 |
Arizona | $83,700 |
Arkansas | $120,990 |
California | $137,630 |
Colorado | $122,970 |
Connecticut | $116,660 |
Delaware | $140,380 |
District of Columbia | $143,600 |
Florida | $98,480 |
Georgia | $146,390 |
Hawaii | $108,620 |
Idaho | $66,860 |
Illinois | $123,390 |
Indiana | $90,440 |
Iowa | $113,030 |
Kansas | $100,970 |
Kentucky | $99,080 |
Louisiana | $75,450 |
Maine | $90,510 |
Maryland | $115,010 |
Massachusetts | $132,370 |
Michigan | $124,670 |
Minnesota | $133,480 |
Mississippi | $77,770 |
Missouri | $128,040 |
Nebraska | $106,780 |
Nevada | $127,720 |
New Hampshire | $89,000 |
New Jersey | $158,140 |
New Mexico | $81,210 |
New York | $174,870 |
North Carolina | $132,250 |
Ohio | $127,080 |
Oklahoma | $89,600 |
Oregon | $105,200 |
Pennsylvania | $143,620 |
Rhode Island | $118,380 |
South Carolina | $109,980 |
Tennessee | $82,270 |
Texas | $98,960 |
Utah | $66,970 |
Vermont | $112,670 |
Virginia | $121,960 |
Washington | $148,530 |
West Virginia | $105,150 |
Wisconsin | $113,020 |
Tools & Technologies Used by Green Marketers
Below is a list of the types of tools and technologies that Green Marketers may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Email software
- SAP
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Publisher
- Adobe Systems Adobe Illustrator
- Extensible markup language XML
- Microsoft SQL Server
Who Employs Green Marketers?
The table below shows some of the most common industries where those employed in this career field work.
References:
Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0
More about our data sources and methodologies.
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