Marketing at William Paterson University of New Jersey

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at William Paterson University of New Jersey stacks up to those at other schools.

William Paterson University is located in Wayne, New Jersey and approximately 9,635 students attend the school each year. Of the 333 students who graduated with a bachelor’s degree from William Paterson University of New Jersey in 2021, 59 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

William Paterson University Marketing Degrees Available

• Bachelor’s Degree in Marketing

William Paterson University Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how William Paterson University performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at William Paterson University is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	222
	248
	264
	303
	458
	465
	533
	554
	673

How Much Do Marketing Graduates from William Paterson University Make?

The median salary of marketing students who receive their bachelor's degree at William Paterson University is $36,846. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at William Paterson University

Take a look at the following statistics related to the make-up of the marketing majors at William Paterson University of New Jersey.

William Paterson University Marketing Bachelor’s Program

Of the 59 students who graduated with a bachelor’s in marketing from William Paterson University in 2021, 56% were men and 44% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at William Paterson University since its program graduates 11% more men than average.

Prospective students may be interested in knowing that this school graduates 25% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from William Paterson University of New Jersey with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	12
Hispanic or Latino	18
White	26
International Students	0
Other Races/Ethnicities	2

William Paterson University also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from William Paterson University of New Jersey. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	59

Related Majors

• International Business
• General Sales & Marketing
• Finance & Financial Management
• Accounting
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NJ, the home state for William Paterson University of New Jersey.

Occupation	Jobs in NJ	Average Salary in NJ
Market Research Analysts and Marketing Specialists	19,330	$87,210
Sales Managers	13,890	$168,950
Marketing Managers	11,380	$177,330
Business Professors	2,510	$111,740
Survey Researchers	480	$76,040

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By No machine-readable author provided. NHRHS2010 assumed (based on copyright claims). under License

More about our data sources and methodologies.