Marketing at Western Washington University

If you plan to study marketing, take a look at what Western Washington University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

WWU is located in Bellingham, Washington and approximately 15,197 students attend the school each year. In 2021, 108 marketing majors received their bachelor's degree from WWU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

WWU Marketing Degrees Available

• Bachelor’s Degree in Marketing

WWU Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how WWU performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at WWU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	129
	140
	204
	219
	255
	258
	296
	350
	448

How Much Do Marketing Graduates from WWU Make?

The median salary of marketing students who receive their bachelor's degree at WWU is $40,450. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at WWU

Take a look at the following statistics related to the make-up of the marketing majors at Western Washington University.

WWU Marketing Bachelor’s Program

Of the 108 marketing students who graduated with a bachelor's degree in 2020-2021 from WWU, about 52% were men and 48% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at WWU since its program graduates 7% more men than average.

About 79% of those who receive a bachelor's degree in marketing at WWU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Washington University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	7
Black or African American	3
Hispanic or Latino	7
White	85
International Students	2
Other Races/Ethnicities	4

WWU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at Western Washington University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	108

Related Majors

• International Business
• Finance & Financial Management
• Management Information Systems
• Accounting
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WA, the home state for Western Washington University.

Occupation	Jobs in WA	Average Salary in WA
Market Research Analysts and Marketing Specialists	21,300	$81,890
Sales Managers	7,340	$140,700
Marketing Managers	6,080	$155,580
Business Professors	1,350	$90,100
Advertising and Promotions Managers	450	$148,530

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Bobak Ha’Eri under License

More about our data sources and methodologies.