Marketing/Marketing Management, General at Western New England University

If you plan to study marketing/marketing management, general, take a look at what Western New England University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Western New England is located in Springfield, Massachusetts and has a total student population of 3,673. Of the 162 students who graduated with a bachelor’s degree from Western New England University in 2021, 21 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Western New England Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Western New England Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how Western New England performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Western New England is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	99
	138
	339
	400
	415
	445
	469
	568
	725

Marketing Management Student Demographics at Western New England

Take a look at the following statistics related to the make-up of the marketing management majors at Western New England University.

Western New England Marketing/Marketing Management, General Bachelor’s Program

In the 2020-2021 academic year, 21 students earned a bachelor's degree in marketing management from Western New England. About 14% of these graduates were women and the other 86% were men. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at Western New England since its program graduates 41% more men than average.

About 76% of those who receive a bachelor's degree in marketing management at Western New England are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western New England University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	1
Hispanic or Latino	0
White	16
International Students	0
Other Races/Ethnicities	3

Western New England also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Other Marketing

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for Western New England University.

Occupation	Jobs in MA	Average Salary in MA
Market Research Analysts and Marketing Specialists	20,070	$74,510
Sales Managers	16,600	$151,010
Marketing Managers	14,350	$143,400
Business Professors	4,050	$126,040
Advertising and Promotions Managers	960	$132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Bpayne4001 under License

More about our data sources and methodologies.