Specialized Sales, Merchandising & Marketing at Western Michigan University

Every specialized sales, merchandising and marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the specialized marketing program at Western Michigan University stacks up to those at other schools.

WMU is located in Kalamazoo, Michigan and has a total student population of 19,887. Of the 971 students who graduated with a bachelor’s degree from Western Michigan University in 2021, 33 of them were specialized sales, merchandising and marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Specialized Sales, Merchandising & Marketing section at the bottom of this page.

WMU Specialized Sales, Merchandising & Marketing Degrees Available

• Bachelor’s Degree in Specialized Marketing

WMU Specialized Sales, Merchandising & Marketing Rankings

The following rankings from College Factual show how the specialized marketing progam at WMU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The specialized marketing major at WMU is not ranked on College Factual’s Best Colleges and Universities for Specialized Sales, Merchandising & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	19
	27
	49
	69

Earnings of WMU Specialized Marketing Graduates

The median salary of specialized marketing students who receive their bachelor's degree at WMU is $27,959. This is less than $32,868, which is the national average of all specialized marketing majors in the nation who earn bachelor's degrees.

Specialized Marketing Student Demographics at WMU

Take a look at the following statistics related to the make-up of the specialized marketing majors at Western Michigan University.

WMU Specialized Sales, Merchandising & Marketing Bachelor’s Program

During the 2020-2021 academic year, 33 students graduated with a bachelor's degree in specialized marketing from WMU. About 15% were men and 85% were women.

About 61% of those who receive a bachelor's degree in specialized marketing at WMU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Michigan University with a bachelor's in specialized marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	3
Hispanic or Latino	4
White	20
International Students	2
Other Races/Ethnicities	2

WMU also has a doctoral program available in specialized marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Specialized Sales, Merchandising & Marketing

The following specialized marketing concentations are available at Western Michigan University. The table shows all degrees awarded in this field awarded for all degree levels at Western Michigan University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Fashion Merchandising	27
Tourism and Travel Services Marketing Operations	6

Related Majors

• Management Information Systems
• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• Human Resource Management
• Finance & Financial Management

Careers That Specialized Marketing Grads May Go Into

A degree in specialized marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Western Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Wholesale and Manufacturing Sales Representatives	47,860	$75,130
Retail Sales Supervisors	33,330	$45,300
Securities, Commodities, and Financial Services Sales Agents	8,670	$79,320
Parts Salespersons	8,160	$32,900
Sales Supervisors	7,160	$81,230

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By TheKuLeR under License

More about our data sources and methodologies.