Advertising at Western Michigan University

If you plan to study advertising, take a look at what Western Michigan University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

WMU is located in Kalamazoo, Michigan and has a total student population of 19,887. Of the 971 students who graduated with a bachelor’s degree from Western Michigan University in 2021, 36 of them were advertising majors.

Want to know more about the career opportunities in this field? Check out the Careers in Advertising section at the bottom of this page.

WMU Advertising Degrees Available

• Bachelor’s Degree in Advertising

WMU Advertising Rankings

Each year, College Factual ranks advertising programs across the country. The following shows how WMU performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The advertising major at WMU is not ranked on College Factual’s Best Colleges and Universities for Advertising. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	13
	44

Advertising Student Demographics at WMU

Take a look at the following statistics related to the make-up of the advertising majors at Western Michigan University.

WMU Advertising Bachelor’s Program

The advertising program at WMU awarded 36 bachelor's degrees in 2020-2021. About 19% of these degrees went to men with the other 81% going to women.

About 81% of those who receive a bachelor's degree in advertising at WMU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Michigan University with a bachelor's in advertising.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	0
Hispanic or Latino	3
White	29
International Students	2
Other Races/Ethnicities	1

WMU also has a doctoral program available in advertising. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• General Organizational Communication
• Other Public Relations, Advertising, & Applied Communication

Careers That Advertising Grads May Go Into

A degree in advertising can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Western Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Communications Professors	900	$71,770
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By TheKuLeR under License

More about our data sources and methodologies.