Marketing/Marketing Management, General at Western Michigan University

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at Western Michigan University stacks up to those at other schools.

WMU is located in Kalamazoo, Michigan and approximately 19,887 students attend the school each year. In 2021, 102 marketing management majors received their bachelor's degree from WMU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

WMU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

WMU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at WMU compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at WMU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	119
	119
	144
	149
	417

Marketing Management Student Demographics at WMU

Take a look at the following statistics related to the make-up of the marketing management majors at Western Michigan University.

WMU Marketing/Marketing Management, General Bachelor’s Program

In the 2020-2021 academic year, 102 students earned a bachelor's degree in marketing management from WMU. About 41% of these graduates were women and the other 59% were men. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at WMU since its program graduates 14% more men than average.

About 70% of those who receive a bachelor's degree in marketing management at WMU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Michigan University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	10
Hispanic or Latino	8
White	71
International Students	8
Other Races/Ethnicities	3

WMU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Other Marketing

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Western Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By TheKuLeR under License

More about our data sources and methodologies.