Specialized Sales, Merchandising & Marketing at Western Illinois University

If you plan to study specialized sales, merchandising and marketing, take a look at what Western Illinois University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

WIU is located in Macomb, Illinois and approximately 7,490 students attend the school each year. Of the 215 students who graduated with a bachelor’s degree from Western Illinois University in 2021, 6 of them were specialized sales, merchandising and marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Specialized Sales, Merchandising & Marketing section at the bottom of this page.

WIU Specialized Sales, Merchandising & Marketing Degrees Available

• Bachelor’s Degree in Specialized Marketing

WIU Specialized Sales, Merchandising & Marketing Rankings

Each year, College Factual ranks specialized marketing programs across the country. The following shows how WIU performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The specialized marketing major at WIU is not ranked on College Factual’s Best Colleges and Universities for Specialized Sales, Merchandising & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	4
	48
	55
	57
	87

Specialized Marketing Student Demographics at WIU

Take a look at the following statistics related to the make-up of the specialized marketing majors at Western Illinois University.

WIU Specialized Sales, Merchandising & Marketing Bachelor’s Program

Of the 6 students who earned a bachelor's degree in Specialized Sales, Merchandising & Marketing from WIU in 2020-2021, 0% were men and 100% were women.

Prospective students may be interested in knowing that this school graduates 41% more racial-ethnic minorities in its specialized marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Western Illinois University with a bachelor's in specialized marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	4
Hispanic or Latino	1
White	1
International Students	0
Other Races/Ethnicities	0

WIU also has a doctoral program available in specialized marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Specialized Sales, Merchandising & Marketing

If you plan to be a specialized marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Western Illinois University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Fashion Merchandising	6

Related Majors

• Management Sciences & Quantitative Methods
• Business/Managerial Economics
• Hospitality Management
• Construction Management
• Human Resource Management

Careers That Specialized Marketing Grads May Go Into

A degree in specialized marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Western Illinois University.

Occupation	Jobs in IL	Average Salary in IL
Wholesale and Manufacturing Sales Representatives	70,300	$68,510
Retail Sales Supervisors	38,510	$42,880
Securities, Commodities, and Financial Services Sales Agents	21,980	$91,640
Parts Salespersons	9,810	$34,840
Sales Supervisors	6,310	$76,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By IlliniGradResearch under License

More about our data sources and methodologies.