Marketing/Marketing Management, General at Western Illinois University

If you plan to study marketing/marketing management, general, take a look at what Western Illinois University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

WIU is located in Macomb, Illinois and has a total student population of 7,490. In 2021, 22 marketing management majors received their bachelor's degree from WIU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

WIU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

WIU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at WIU compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at WIU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	406
	458
	529
	586
	672

Marketing Management Student Demographics at WIU

Take a look at the following statistics related to the make-up of the marketing management majors at Western Illinois University.

WIU Marketing/Marketing Management, General Bachelor’s Program

In the 2020-2021 academic year, 22 students earned a bachelor's degree in marketing management from WIU. About 50% of these graduates were women and the other 50% were men. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at WIU since its program graduates 5% more men than average.

About 68% of those who receive a bachelor's degree in marketing management at WIU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Illinois University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	4
Hispanic or Latino	2
White	15
International Students	0
Other Races/Ethnicities	1

WIU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Western Illinois University.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By IlliniGradResearch under License

More about our data sources and methodologies.