Marketing/Marketing Management, General at Western Governors University

If you plan to study marketing/marketing management, general, take a look at what Western Governors University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

WGU is located in Salt Lake City, Utah and approximately 147,866 students attend the school each year. In the 2020-2021 academic year, 673 students received a bachelor's degree in marketing management from WGU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

WGU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Online Classes Are Available at WGU

Online courses are a good option for students who need a more flexible schedule that allows them to pursue an education when and where they want. Whether you're going to school part-time or full-time, you may find distance education the right choice for you.

For those who are interested in distance learning, WGU does offer online courses in marketing management for the following degree levels:

• Bachelor’s Degree

WGU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at WGU compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at WGU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	1
	1
	1
	3
	3
	13
	33
	33
	53
	584

Marketing Management Student Demographics at WGU

Take a look at the following statistics related to the make-up of the marketing management majors at Western Governors University.

WGU Marketing/Marketing Management, General Bachelor’s Program

For the most recent academic year available, 44% of marketing management bachelor's degrees went to men and 56% went to women.

About 71% of those who receive a bachelor's degree in marketing management at WGU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Governors University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	27
Black or African American	34
Hispanic or Latino	63
White	481
International Students	0
Other Races/Ethnicities	68

WGU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for UT, the home state for Western Governors University.

Occupation	Jobs in UT	Average Salary in UT
Market Research Analysts and Marketing Specialists	7,860	$57,660
Sales Managers	4,430	$122,190
Marketing Managers	2,940	$115,230
Business Professors	770	$96,460
Advertising and Promotions Managers	240	$66,970

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.