Marketing at Western Governors University

If you plan to study marketing, take a look at what Western Governors University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

WGU is located in Salt Lake City, Utah and has a total student population of 147,866. Of the 6,620 students who graduated with a bachelor’s degree from Western Governors University in 2021, 673 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

WGU Marketing Degrees Available

• Bachelor’s Degree in Marketing

Online Classes Are Available at WGU

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

Are you one of the many who prefer to take online classes? WGU offers distance education options for marketing at the following degree levels:

• Bachelor’s Degree

WGU Marketing Rankings

The following rankings from College Factual show how the marketing progam at WGU compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at WGU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	1
	1
	1
	3
	3
	13
	24
	33
	34
	55
	533

Earnings of WGU Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at WGU is $50,866. This is 22% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at WGU

Take a look at the following statistics related to the make-up of the marketing majors at Western Governors University.

WGU Marketing Bachelor’s Program

During the 2020-2021 academic year, 673 students graduated with a bachelor's degree in marketing from WGU. About 44% were men and 56% were women.

About 71% of those who receive a bachelor's degree in marketing at WGU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Governors University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	27
Black or African American	34
Hispanic or Latino	63
White	481
International Students	0
Other Races/Ethnicities	68

WGU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at Western Governors University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	673

Related Majors

• General Sales & Marketing
• Human Resource Management
• Management Information Systems
• Accounting
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for UT, the home state for Western Governors University.

Occupation	Jobs in UT	Average Salary in UT
Market Research Analysts and Marketing Specialists	7,860	$57,660
Sales Managers	4,430	$122,190
Marketing Managers	2,940	$115,230
Business Professors	770	$96,460
Survey Researchers	260	$53,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.