Marketing/Marketing Management, General at Western Carolina University

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at Western Carolina University stacks up to those at other schools.

WCU is located in Cullowhee, North Carolina and has a total student population of 12,243. In the 2020-2021 academic year, 84 students received a bachelor's degree in marketing management from WCU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

WCU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

WCU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at WCU compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at WCU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	162
	253
	292
	317
	372
	614
	755

Marketing Management Student Demographics at WCU

Take a look at the following statistics related to the make-up of the marketing management majors at Western Carolina University.

WCU Marketing/Marketing Management, General Bachelor’s Program

Of the 84 students who graduated with a bachelor’s in marketing management from WCU in 2021, 64% were men and 36% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at WCU since its program graduates 19% more men than average.

About 80% of those who receive a bachelor's degree in marketing management at WCU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Carolina University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	4
Hispanic or Latino	3
White	67
International Students	4
Other Races/Ethnicities	4

WCU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Other Marketing

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for Western Carolina University.

Occupation	Jobs in NC	Average Salary in NC
Market Research Analysts and Marketing Specialists	17,450	$69,170
Sales Managers	6,790	$147,690
Marketing Managers	6,150	$145,180
Business Professors	3,440	$88,470
Advertising and Promotions Managers	220	$132,250

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.