Marketing at Viterbo University

If you are interested in studying marketing, you may want to check out the program at Viterbo University. The following information will help you decide if it is a good fit for you.

Viterbo is located in La Crosse, Wisconsin and has a total student population of 2,516. In the 2020-2021 academic year, 16 students received a bachelor's degree in marketing from Viterbo.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Viterbo Marketing Degrees Available

• Bachelor’s Degree in Marketing

Viterbo Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Viterbo performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Viterbo is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	254
	295
	313
	328
	427
	477
	477
	503
	561
	574

Marketing Student Demographics at Viterbo

Take a look at the following statistics related to the make-up of the marketing majors at Viterbo University.

Viterbo Marketing Bachelor’s Program

For the most recent academic year available, 69% of marketing bachelor's degrees went to men and 31% went to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Viterbo since its program graduates 24% more men than average.

About 94% of those who receive a bachelor's degree in marketing at Viterbo are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Viterbo University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	15
International Students	0
Other Races/Ethnicities	1

Viterbo also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Viterbo University. The table shows all degrees awarded in this field awarded for all degree levels at Viterbo University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	16

Related Majors

• Finance & Financial Management
• Management Information Systems
• Accounting
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for Viterbo University.

Occupation	Jobs in WI	Average Salary in WI
Market Research Analysts and Marketing Specialists	12,660	$57,710
Sales Managers	4,500	$135,940
Marketing Managers	2,690	$125,100
Business Professors	1,210	$104,290
Advertising and Promotions Managers	80	$113,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Royalbroil under License

More about our data sources and methodologies.