Marketing/Marketing Management, General at Virginia Commonwealth University

If you plan to study marketing/marketing management, general, take a look at what Virginia Commonwealth University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

VCU is located in Richmond, Virginia and has a total student population of 29,070. Of the 592 students who graduated with a bachelor’s degree from Virginia Commonwealth University in 2021, 134 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

VCU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

VCU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at VCU compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at VCU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	93
	102
	320
	403
	434
	437
	590

Marketing Management Student Demographics at VCU

Take a look at the following statistics related to the make-up of the marketing management majors at Virginia Commonwealth University.

VCU Marketing/Marketing Management, General Bachelor’s Program

Of the 134 students who earned a bachelor's degree in Marketing/Marketing Management, General from VCU in 2020-2021, 40% were men and 60% were women.

About 51% of those who receive a bachelor's degree in marketing management at VCU are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 19% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Virginia Commonwealth University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	19
Black or African American	26
Hispanic or Latino	12
White	68
International Students	1
Other Races/Ethnicities	8

VCU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for VA, the home state for Virginia Commonwealth University.

Occupation	Jobs in VA	Average Salary in VA
Market Research Analysts and Marketing Specialists	20,130	$75,050
Sales Managers	5,790	$170,760
Marketing Managers	4,980	$171,870
Advertising and Promotions Managers	230	$121,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By user:mentes under License

More about our data sources and methodologies.