Marketing at Virginia Commonwealth University

What traits are you looking for in a marketing school? To help you decide if Virginia Commonwealth University is right for you, we've gathered the following information about the school's marketing program.

VCU is located in Richmond, Virginia and approximately 29,070 students attend the school each year. In the 2020-2021 academic year, 134 students received a bachelor's degree in marketing from VCU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

VCU Marketing Degrees Available

• Bachelor’s Degree in Marketing

VCU Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how VCU performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at VCU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	258
	302
	332
	432
	447
	517

Earnings of VCU Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at VCU is $40,690. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at VCU

Take a look at the following statistics related to the make-up of the marketing majors at Virginia Commonwealth University.

VCU Marketing Bachelor’s Program

In the 2020-2021 academic year, 134 students earned a bachelor's degree in marketing from VCU. About 60% of these graduates were women and the other 40% were men.

About 51% of those who receive a bachelor's degree in marketing at VCU are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 19% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Virginia Commonwealth University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	19
Black or African American	26
Hispanic or Latino	12
White	68
International Students	1
Other Races/Ethnicities	8

VCU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at Virginia Commonwealth University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	134

Related Majors

• Real Estate
• Management Sciences & Quantitative Methods
• Finance & Financial Management
• Business/Managerial Economics
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for VA, the home state for Virginia Commonwealth University.

Occupation	Jobs in VA	Average Salary in VA
Market Research Analysts and Marketing Specialists	20,130	$75,050
Sales Managers	5,790	$170,760
Marketing Managers	4,980	$171,870
Survey Researchers	330	$59,410

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By user:mentes under License

More about our data sources and methodologies.