Marketing at Utah State University

If you plan to study marketing, take a look at what Utah State University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

USU is located in Logan, Utah and approximately 27,691 students attend the school each year. In 2021, 122 marketing majors received their bachelor's degree from USU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

USU Marketing Degrees Available

• Bachelor’s Degree in Marketing

Online Classes Are Available at USU

Online courses are a good option for students who need a more flexible schedule that allows them to pursue an education when and where they want. Whether you're going to school part-time or full-time, you may find distance education the right choice for you.

USU does offer online education options in marketing for the following degree levels for those interested in distance learning:

• Bachelor’s Degree

USU Marketing Rankings

The following rankings from College Factual show how the marketing progam at USU compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at USU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	10
	107
	107
	130
	135
	186
	443

How Much Do Marketing Graduates from USU Make?

The median salary of marketing students who receive their bachelor's degree at USU is $46,041. This is 10% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at USU

Take a look at the following statistics related to the make-up of the marketing majors at Utah State University.

USU Marketing Bachelor’s Program

For the most recent academic year available, 55% of marketing bachelor's degrees went to men and 45% went to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at USU since its program graduates 10% more men than average.

About 90% of those who receive a bachelor's degree in marketing at USU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Utah State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	5
White	110
International Students	0
Other Races/Ethnicities	6

USU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Utah State University. The completion numbers here include all graduates who receive any type of degree in this field from Utah State University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	122

Related Majors

• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• International Business
• Human Resource Management
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for UT, the home state for Utah State University.

Occupation	Jobs in UT	Average Salary in UT
Market Research Analysts and Marketing Specialists	7,860	$57,660
Sales Managers	4,430	$122,190
Marketing Managers	2,940	$115,230
Business Professors	770	$96,460
Survey Researchers	260	$53,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Cory Maylett under License

More about our data sources and methodologies.