Marketing at University of Wisconsin - Milwaukee

What traits are you looking for in a marketing school? To help you decide if University of Wisconsin - Milwaukee is right for you, we've gathered the following information about the school's marketing program.

UWM is located in Milwaukee, Wisconsin and has a total student population of 24,565. Of the 977 students who graduated with a bachelor’s degree from University of Wisconsin - Milwaukee in 2021, 304 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UWM Marketing Degrees Available

• Bachelor’s Degree in Marketing

UWM Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UWM performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UWM is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	18
	77
	234
	316

How Much Do Marketing Graduates from UWM Make?

The median salary of marketing students who receive their bachelor's degree at UWM is $41,251. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at UWM

Take a look at the following statistics related to the make-up of the marketing majors at University of Wisconsin - Milwaukee.

UWM Marketing Bachelor’s Program

In the 2020-2021 academic year, 304 students earned a bachelor's degree in marketing from UWM. About 47% of these graduates were women and the other 53% were men. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UWM since its program graduates 8% more men than average.

About 73% of those who receive a bachelor's degree in marketing at UWM are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Milwaukee with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	17
Black or African American	17
Hispanic or Latino	25
White	221
International Students	9
Other Races/Ethnicities	15

UWM also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of Wisconsin - Milwaukee. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	304

Related Majors

• Management Sciences & Quantitative Methods
• Management Information Systems
• Accounting
• Human Resource Management
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for University of Wisconsin - Milwaukee.

Occupation	Jobs in WI	Average Salary in WI
Market Research Analysts and Marketing Specialists	12,660	$57,710
Sales Managers	4,500	$135,940
Marketing Managers	2,690	$125,100
Business Professors	1,210	$104,290
Advertising and Promotions Managers	80	$113,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Freekee under License

More about our data sources and methodologies.