Marketing at University of Washington - Tacoma Campus

If you plan to study marketing, take a look at what University of Washington - Tacoma Campus has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UW Tacoma is located in Tacoma, Washington and approximately 5,364 students attend the school each year. In the 2020-2021 academic year, 60 students received a bachelor's degree in marketing from UW Tacoma.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UW Tacoma Marketing Degrees Available

• Bachelor’s Degree in Marketing

UW Tacoma Marketing Rankings

The following rankings from College Factual show how the marketing progam at UW Tacoma compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UW Tacoma is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	43
	59
	68
	102
	217
	218
	243
	249
	259
	416

Earnings of UW Tacoma Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UW Tacoma is $48,321. This is great news for graduates of the program, since this figure is 16% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at UW Tacoma

Take a look at the following statistics related to the make-up of the marketing majors at University of Washington - Tacoma Campus.

UW Tacoma Marketing Bachelor’s Program

For the most recent academic year available, 50% of marketing bachelor's degrees went to men and 50% went to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UW Tacoma since its program graduates 5% more men than average.

Prospective students may be interested in knowing that this school graduates 21% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Washington - Tacoma Campus with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	11
Black or African American	5
Hispanic or Latino	10
White	27
International Students	3
Other Races/Ethnicities	4

UW Tacoma also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of Washington - Tacoma Campus. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	60

Related Majors

• Management Sciences & Quantitative Methods
• Finance & Financial Management
• Accounting
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WA, the home state for University of Washington - Tacoma Campus.

Occupation	Jobs in WA	Average Salary in WA
Market Research Analysts and Marketing Specialists	21,300	$81,890
Sales Managers	7,340	$140,700
Marketing Managers	6,080	$155,580
Business Professors	1,350	$90,100
Advertising and Promotions Managers	450	$148,530

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.