Marketing at University of Utah

What traits are you looking for in a marketing school? To help you decide if University of Utah is right for you, we've gathered the following information about the school's marketing program.

U of U is located in Salt Lake City, Utah and has a total student population of 33,081. Of the 859 students who graduated with a bachelor’s degree from University of Utah in 2021, 130 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

U of U Marketing Degrees Available

• Bachelor’s Degree in Marketing

U of U Marketing Rankings

The following rankings from College Factual show how the marketing progam at U of U compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at U of U is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	92
	99
	113
	128
	210
	358
	522
	596

In 2021, 0 student received their master’s degree in marketing from U of U. This is the #114 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from U of U Make?

The median salary of marketing students who receive their bachelor's degree at U of U is $46,721. This is great news for graduates of the program, since this figure is 12% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at U of U

Take a look at the following statistics related to the make-up of the marketing majors at University of Utah.

U of U Marketing Bachelor’s Program

The marketing program at U of U awarded 130 bachelor's degrees in 2020-2021. About 45% of these degrees went to men with the other 55% going to women.

About 68% of those who receive a bachelor's degree in marketing at U of U are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Utah with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	2
Hispanic or Latino	23
White	89
International Students	2
Other Races/Ethnicities	8

U of U also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of Utah. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	130

Related Majors

• General Business/Commerce
• Real Estate
• Entrepreneurial Studies
• Finance & Financial Management
• Management Sciences & Quantitative Methods

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for UT, the home state for University of Utah.

Occupation	Jobs in UT	Average Salary in UT
Market Research Analysts and Marketing Specialists	7,860	$57,660
Sales Managers	4,430	$122,190
Marketing Managers	2,940	$115,230
Business Professors	770	$96,460
Survey Researchers	260	$53,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By University of Utah under License

More about our data sources and methodologies.