Marketing at University of Southern Maine

If you plan to study marketing, take a look at what University of Southern Maine has to offer and decide if the program is a good match for you. Get started with the following essential facts.

University of Southern Maine is located in Portland, Maine and approximately 8,022 students attend the school each year. In 2021, 38 marketing majors received their bachelor's degree from University of Southern Maine.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

University of Southern Maine Marketing Degrees Available

• Bachelor’s Degree in Marketing

University of Southern Maine Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how University of Southern Maine performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at University of Southern Maine is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	273
	522
	619
	754

Earnings of University of Southern Maine Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at University of Southern Maine is $42,098. This is 1% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at University of Southern Maine

Take a look at the following statistics related to the make-up of the marketing majors at University of Southern Maine.

University of Southern Maine Marketing Bachelor’s Program

Of the 38 marketing students who graduated with a bachelor's degree in 2020-2021 from University of Southern Maine, about 53% were men and 47% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at University of Southern Maine since its program graduates 8% more men than average.

About 82% of those who receive a bachelor's degree in marketing at University of Southern Maine are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Southern Maine with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	5
Hispanic or Latino	0
White	31
International Students	0
Other Races/Ethnicities	1

University of Southern Maine also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of Southern Maine. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	38

Related Majors

• Specialized Sales, Merchandising & Marketing
• Management Sciences & Quantitative Methods
• Hospitality Management
• Accounting
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for ME, the home state for University of Southern Maine.

Occupation	Jobs in ME	Average Salary in ME
Marketing Managers	1,090	$99,450
Sales Managers	980	$121,130
Market Research Analysts and Marketing Specialists	770	$68,670
Business Professors	330	$70,700
Advertising and Promotions Managers	110	$90,510

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By John Phelan under License

More about our data sources and methodologies.