Marketing/Marketing Management, General at University of South Florida - Main Campus

If you plan to study marketing/marketing management, general, take a look at what University of South Florida - Main Campus has to offer and decide if the program is a good match for you. Get started with the following essential facts.

USF Tampa is located in Tampa, Florida and has a total student population of 50,626. Of the 2,245 students who graduated with a bachelor’s degree from University of South Florida - Main Campus in 2021, 408 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

USF Tampa Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management

USF Tampa Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how USF Tampa performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at USF Tampa is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	30
	42
	53
	190
	227
	230

In 2021, 55 students received their master’s degree in marketing management from USF Tampa. This makes it the #15 most popular school for marketing management master’s degree candidates in the country.

Marketing Management Student Demographics at USF Tampa

Take a look at the following statistics related to the make-up of the marketing management majors at University of South Florida - Main Campus.

USF Tampa Marketing/Marketing Management, General Bachelor’s Program

Of the 408 students who earned a bachelor's degree in Marketing/Marketing Management, General from USF Tampa in 2020-2021, 52% were men and 48% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at USF Tampa since its program graduates 8% more men than average.

About 54% of those who receive a bachelor's degree in marketing management at USF Tampa are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 4% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of South Florida - Main Campus with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	16
Black or African American	20
Hispanic or Latino	82
White	220
International Students	38
Other Races/Ethnicities	32

USF Tampa Marketing/Marketing Management, General Master’s Program

During the 2020-2021 academic year, 55 students graduated with a master's degree in marketing management from USF Tampa. About 45% were men and 55% were women.

The following table and chart show the race/ethnicity for students who recently graduated from University of South Florida - Main Campus with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	1
Hispanic or Latino	5
White	13
International Students	34
Other Races/Ethnicities	1

USF Tampa also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Other Marketing

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for FL, the home state for University of South Florida - Main Campus.

Occupation	Jobs in FL	Average Salary in FL
Market Research Analysts and Marketing Specialists	34,950	$64,730
Sales Managers	20,060	$125,050
Marketing Managers	9,700	$119,450
Business Professors	3,190	$94,370
Advertising and Promotions Managers	1,040	$98,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Rick DeBow under License

More about our data sources and methodologies.