Marketing at University of South Florida - Main Campus

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at University of South Florida - Main Campus stacks up to those at other schools.

USF Tampa is located in Tampa, Florida and has a total student population of 50,626. Of the 2,245 students who graduated with a bachelor’s degree from University of South Florida - Main Campus in 2021, 430 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

USF Tampa Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

USF Tampa Marketing Rankings

The following rankings from College Factual show how the marketing progam at USF Tampa compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at USF Tampa is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	53
	68
	198
	285
	382
	506

In 2021, 55 students received their master’s degree in marketing from USF Tampa. This makes it the #20 most popular school for marketing master’s degree candidates in the country.

Earnings of USF Tampa Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at USF Tampa is $39,741. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at USF Tampa

Take a look at the following statistics related to the make-up of the marketing majors at University of South Florida - Main Campus.

USF Tampa Marketing Bachelor’s Program

Of the 430 marketing students who graduated with a bachelor's degree in 2020-2021 from USF Tampa, about 51% were men and 49% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at USF Tampa since its program graduates 7% more men than average.

About 53% of those who receive a bachelor's degree in marketing at USF Tampa are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 5% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of South Florida - Main Campus with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	18
Black or African American	22
Hispanic or Latino	89
White	229
International Students	39
Other Races/Ethnicities	33

USF Tampa Marketing Master’s Program

Of the 55 students who earned a master's degree in Marketing from USF Tampa in 2020-2021, 45% were men and 55% were women.

The following table and chart show the race/ethnicity for students who recently graduated from University of South Florida - Main Campus with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	1
Hispanic or Latino	5
White	13
International Students	34
Other Races/Ethnicities	1

USF Tampa also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at University of South Florida - Main Campus. The table shows all degrees awarded in this field awarded for all degree levels at University of South Florida - Main Campus. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	463
Other Marketing	22

Related Majors

• Insurance
• Business/Managerial Economics
• Hospitality Management
• Entrepreneurial Studies
• International Business

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for FL, the home state for University of South Florida - Main Campus.

Occupation	Jobs in FL	Average Salary in FL
Market Research Analysts and Marketing Specialists	34,950	$64,730
Sales Managers	20,060	$125,050
Marketing Managers	9,700	$119,450
Business Professors	3,190	$94,370
Advertising and Promotions Managers	1,040	$98,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Rick DeBow under License

More about our data sources and methodologies.