Marketing/Marketing Management, General at University of Maryland - College Park

If you plan to study marketing/marketing management, general, take a look at what University of Maryland - College Park has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UMCP is located in College Park, Maryland and approximately 40,709 students attend the school each year. In the 2020-2021 academic year, 211 students received a bachelor's degree in marketing management from UMCP.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UMCP Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

UMCP Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at UMCP compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UMCP is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	18
	30
	31
	184
	433
	484

Marketing Management Student Demographics at UMCP

Take a look at the following statistics related to the make-up of the marketing management majors at University of Maryland - College Park.

UMCP Marketing/Marketing Management, General Bachelor’s Program

During the 2020-2021 academic year, 211 marketing management majors earned their bachelor's degree from UMCP. Of these graduates, 36% were men and 64% were women.

About 60% of those who receive a bachelor's degree in marketing management at UMCP are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 8% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Maryland - College Park with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	22
Black or African American	16
Hispanic or Latino	34
White	127
International Students	5
Other Races/Ethnicities	7

UMCP also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MD, the home state for University of Maryland - College Park.

Occupation	Jobs in MD	Average Salary in MD
Market Research Analysts and Marketing Specialists	10,500	$67,900
Sales Managers	6,170	$147,530
Marketing Managers	4,160	$150,830
Business Professors	1,080	$121,280
Advertising and Promotions Managers	530	$115,010

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Bgervais under License

More about our data sources and methodologies.