Marketing at University of Louisville

If you are interested in studying marketing, you may want to check out the program at University of Louisville. The following information will help you decide if it is a good fit for you.

UofL is located in Louisville, Kentucky and has a total student population of 22,211. Of the 414 students who graduated with a bachelor’s degree from University of Louisville in 2021, 156 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UofL Marketing Degrees Available

• Bachelor’s Degree in Marketing

UofL Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UofL performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UofL is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	79
	86
	236
	269
	323
	381
	433
	503
	549

How Much Do Marketing Graduates from UofL Make?

The median salary of marketing students who receive their bachelor's degree at UofL is $37,794. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at UofL

Take a look at the following statistics related to the make-up of the marketing majors at University of Louisville.

UofL Marketing Bachelor’s Program

Of the 156 students who graduated with a bachelor’s in marketing from UofL in 2021, 55% were men and 45% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UofL since its program graduates 11% more men than average.

About 77% of those who receive a bachelor's degree in marketing at UofL are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Louisville with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	12
Hispanic or Latino	5
White	120
International Students	7
Other Races/Ethnicities	8

UofL also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from University of Louisville. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	156

Related Majors

• Entrepreneurial Studies
• Business Administration & Management
• Business/Managerial Economics
• Management Sciences & Quantitative Methods
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KY, the home state for University of Louisville.

Occupation	Jobs in KY	Average Salary in KY
Market Research Analysts and Marketing Specialists	4,650	$58,190
Sales Managers	3,310	$121,260
Marketing Managers	1,720	$116,140
Business Professors	630	$85,970
Advertising and Promotions Managers	190	$99,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Ken Lund under License

More about our data sources and methodologies.