Marketing/Marketing Management, General at University of Kentucky

If you plan to study marketing/marketing management, general, take a look at what University of Kentucky has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UK is located in Lexington, Kentucky and approximately 29,986 students attend the school each year. In the 2020-2021 academic year, 343 students received a bachelor's degree in marketing management from UK.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UK Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

UK Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at UK compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UK is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	103
	167
	203
	390
	420

Marketing Management Student Demographics at UK

Take a look at the following statistics related to the make-up of the marketing management majors at University of Kentucky.

UK Marketing/Marketing Management, General Bachelor’s Program

During the 2020-2021 academic year, 343 students graduated with a bachelor's degree in marketing management from UK. About 41% were men and 59% were women.

About 80% of those who receive a bachelor's degree in marketing management at UK are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Kentucky with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	7
Hispanic or Latino	14
White	274
International Students	17
Other Races/Ethnicities	25

UK also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KY, the home state for University of Kentucky.

Occupation	Jobs in KY	Average Salary in KY
Market Research Analysts and Marketing Specialists	4,650	$58,190
Sales Managers	3,310	$121,260
Marketing Managers	1,720	$116,140
Business Professors	630	$85,970
Advertising and Promotions Managers	190	$99,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Seicer under License

More about our data sources and methodologies.