Marketing at University of Kentucky

What traits are you looking for in a marketing school? To help you decide if University of Kentucky is right for you, we've gathered the following information about the school's marketing program.

UK is located in Lexington, Kentucky and has a total student population of 29,986. In 2021, 343 marketing majors received their bachelor's degree from UK.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UK Marketing Degrees Available

• Bachelor’s Degree in Marketing

UK Marketing Rankings

The following rankings from College Factual show how the marketing progam at UK compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UK is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	10
	97
	209
	518

Earnings of UK Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UK is $38,713. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at UK

Take a look at the following statistics related to the make-up of the marketing majors at University of Kentucky.

UK Marketing Bachelor’s Program

For the most recent academic year available, 41% of marketing bachelor's degrees went to men and 59% went to women.

About 80% of those who receive a bachelor's degree in marketing at UK are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Kentucky with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	7
Hispanic or Latino	14
White	274
International Students	17
Other Races/Ethnicities	25

UK also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at University of Kentucky. The completion numbers here include all graduates who receive any type of degree in this field from University of Kentucky. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	343

Related Majors

• Management Sciences & Quantitative Methods
• Business Administration & Management
• Hospitality Management
• Business/Managerial Economics
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KY, the home state for University of Kentucky.

Occupation	Jobs in KY	Average Salary in KY
Market Research Analysts and Marketing Specialists	4,650	$58,190
Sales Managers	3,310	$121,260
Marketing Managers	1,720	$116,140
Business Professors	630	$85,970
Advertising and Promotions Managers	190	$99,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Seicer under License

More about our data sources and methodologies.