Marketing/Marketing Management, General at University of Kansas

What traits are you looking for in a marketing management school? To help you decide if University of Kansas is right for you, we've gathered the following information about the school's marketing management program.

KU is located in Lawrence, Kansas and has a total student population of 26,744. Of the 1,004 students who graduated with a bachelor’s degree from University of Kansas in 2021, 175 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

KU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

KU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at KU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at KU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	64
	71
	171
	193
	263
	337

Marketing Management Student Demographics at KU

Take a look at the following statistics related to the make-up of the marketing management majors at University of Kansas.

KU Marketing/Marketing Management, General Bachelor’s Program

In the 2020-2021 academic year, 175 students earned a bachelor's degree in marketing management from KU. About 53% of these graduates were women and the other 47% were men. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at KU since its program graduates 2% more men than average.

About 85% of those who receive a bachelor's degree in marketing management at KU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Kansas with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	2
Hispanic or Latino	9
White	148
International Students	3
Other Races/Ethnicities	7

KU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KS, the home state for University of Kansas.

Occupation	Jobs in KS	Average Salary in KS
Market Research Analysts and Marketing Specialists	6,010	$64,910
Sales Managers	2,820	$147,230
Marketing Managers	1,640	$142,740
Business Professors	570	$90,730
Advertising and Promotions Managers	110	$100,970

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Arnhem under License

More about our data sources and methodologies.