Marketing at University of Iowa

If you are interested in studying marketing, you may want to check out the program at University of Iowa. The following information will help you decide if it is a good fit for you.

Iowa is located in Iowa City, Iowa and approximately 30,318 students attend the school each year. In 2021, 244 marketing majors received their bachelor's degree from Iowa.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Iowa Marketing Degrees Available

• Bachelor’s Degree in Marketing

Online Classes Are Available at Iowa

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

For those who are interested in distance learning, Iowa does offer online courses in marketing for the following degree levels:

Iowa Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Iowa performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Iowa is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	4
	7
	12
	18
	20
	31
	36
	47
	72
	165
	286
	298

How Much Do Marketing Graduates from Iowa Make?

The median salary of marketing students who receive their bachelor's degree at Iowa is $48,634. This is 17% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at Iowa

Take a look at the following statistics related to the make-up of the marketing majors at University of Iowa.

Iowa Marketing Bachelor’s Program

During the 2020-2021 academic year, 244 marketing majors earned their bachelor's degree from Iowa. Of these graduates, 43% were men and 57% were women.

About 84% of those who receive a bachelor's degree in marketing at Iowa are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Iowa with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	4
Hispanic or Latino	12
White	205
International Students	10
Other Races/Ethnicities	8

Iowa also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at University of Iowa. The completion numbers here include all graduates who receive any type of degree in this field from University of Iowa. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	244

Related Majors

• Human Resource Management
• Accounting
• Management Sciences & Quantitative Methods
• Finance & Financial Management
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IA, the home state for University of Iowa.

Occupation	Jobs in IA	Average Salary in IA
Market Research Analysts and Marketing Specialists	4,970	$59,270
Sales Managers	3,200	$117,170
Marketing Managers	2,470	$109,450
Business Professors	1,110	$114,450
Advertising and Promotions Managers	200	$113,030

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By KMSatoh202 under License

More about our data sources and methodologies.