Marketing/Marketing Management, General at University of Illinois at Urbana-Champaign

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at University of Illinois at Urbana-Champaign stacks up to those at other schools.

UIUC is located in Champaign, Illinois and approximately 52,679 students attend the school each year. In 2021, 142 marketing management majors received their bachelor's degree from UIUC.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UIUC Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management

UIUC Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how UIUC performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UIUC is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	15
	26
	70
	131
	622

In 2021, 38 students received their master’s degree in marketing management from UIUC. This makes it the #17 most popular school for marketing management master’s degree candidates in the country.

Marketing Management Student Demographics at UIUC

Take a look at the following statistics related to the make-up of the marketing management majors at University of Illinois at Urbana-Champaign.

UIUC Marketing/Marketing Management, General Bachelor’s Program

The marketing management program at UIUC awarded 142 bachelor's degrees in 2020-2021. About 32% of these degrees went to men with the other 68% going to women.

About 55% of those who receive a bachelor's degree in marketing management at UIUC are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 9% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Illinois at Urbana-Champaign with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	20
Black or African American	13
Hispanic or Latino	17
White	78
International Students	10
Other Races/Ethnicities	4

UIUC Marketing/Marketing Management, General Master’s Program

In the 2020-2021 academic year, 38 students earned a master's degree in marketing management from UIUC. About 68% of these graduates were women and the other 32% were men.

In the marketing management master's program at this school, racial-ethnic minorities make up 63% of degree recipients. That is 34% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Illinois at Urbana-Champaign with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	7
Black or African American	12
Hispanic or Latino	5
White	12
International Students	0
Other Races/Ethnicities	2

UIUC also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for University of Illinois at Urbana-Champaign.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Beyond My ken under License

More about our data sources and methodologies.