Marketing at University of Illinois at Chicago

What traits are you looking for in a marketing school? To help you decide if University of Illinois at Chicago is right for you, we've gathered the following information about the school's marketing program.

UIC is located in Chicago, Illinois and approximately 33,518 students attend the school each year. Of the 907 students who graduated with a bachelor’s degree from University of Illinois at Chicago in 2021, 161 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UIC Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UIC Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UIC performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UIC is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	39
	69
	72
	74
	304
	362
	432
	434
	529
	554

In 2021, 19 students received their master’s degree in marketing from UIC. This makes it the #46 most popular school for marketing master’s degree candidates in the country.

Earnings of UIC Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UIC is $37,997. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at UIC

Take a look at the following statistics related to the make-up of the marketing majors at University of Illinois at Chicago.

UIC Marketing Bachelor’s Program

Of the 161 marketing students who graduated with a bachelor's degree in 2020-2021 from UIC, about 40% were men and 60% were women.

Prospective students may be interested in knowing that this school graduates 32% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Illinois at Chicago with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	28
Black or African American	14
Hispanic or Latino	51
White	44
International Students	16
Other Races/Ethnicities	8

UIC Marketing Master’s Program

The marketing program at UIC awarded 19 master's degrees in 2020-2021. About 37% of these degrees went to men with the other 63% going to women.

In the marketing master's program at this school, racial-ethnic minorities make up 32% of degree recipients. That is 2% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Illinois at Chicago with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	5
White	6
International Students	7
Other Races/Ethnicities	0

UIC also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at University of Illinois at Chicago. The completion numbers here include all graduates who receive any type of degree in this field from University of Illinois at Chicago. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	180

Related Majors

• Entrepreneurial Studies
• Human Resource Management
• Accounting
• Business Administration & Management
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for University of Illinois at Chicago.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910
Survey Researchers	1,590	$57,560

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Hied5 under License

More about our data sources and methodologies.