Marketing/Marketing Management, General at University of Houston

What traits are you looking for in a marketing management school? To help you decide if University of Houston is right for you, we've gathered the following information about the school's marketing management program.

UH is located in Houston, Texas and approximately 47,090 students attend the school each year. Of the 2,786 students who graduated with a bachelor’s degree from University of Houston in 2021, 284 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UH Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management

UH Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how UH performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UH is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	19
	22
	23
	65
	89
	108
	145
	263

In 2021, 37 students received their master’s degree in marketing management from UH. This makes it the #18 most popular school for marketing management master’s degree candidates in the country.

Marketing Management Student Demographics at UH

Take a look at the following statistics related to the make-up of the marketing management majors at University of Houston.

UH Marketing/Marketing Management, General Bachelor’s Program

The marketing management program at UH awarded 284 bachelor's degrees in 2020-2021. About 49% of these degrees went to men with the other 51% going to women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at UH since its program graduates 4% more men than average.

Prospective students may be interested in knowing that this school graduates 38% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Houston with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	55
Black or African American	20
Hispanic or Latino	108
White	75
International Students	9
Other Races/Ethnicities	17

UH Marketing/Marketing Management, General Master’s Program

Of the 37 marketing management students who graduated with a master's degree in 2020-2021 from UH, about 32% were men and 68% were women.

In the marketing management master's program at this school, racial-ethnic minorities make up 54% of degree recipients. That is 25% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Houston with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	5
Hispanic or Latino	10
White	8
International Students	8
Other Races/Ethnicities	2

UH also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for University of Houston.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By RJN2 under License

More about our data sources and methodologies.