Marketing at University of Houston

What traits are you looking for in a marketing school? To help you decide if University of Houston is right for you, we've gathered the following information about the school's marketing program.

UH is located in Houston, Texas and has a total student population of 47,090. Of the 2,786 students who graduated with a bachelor’s degree from University of Houston in 2021, 284 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UH Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UH Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UH performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UH is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	25
	114
	150
	301

In 2021, 37 students received their master’s degree in marketing from UH. This makes it the #24 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from UH Make?

The median salary of marketing students who receive their bachelor's degree at UH is $46,988. This is great news for graduates of the program, since this figure is 13% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at UH

Take a look at the following statistics related to the make-up of the marketing majors at University of Houston.

UH Marketing Bachelor’s Program

Of the 284 students who earned a bachelor's degree in Marketing from UH in 2020-2021, 49% were men and 51% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UH since its program graduates 4% more men than average.

Prospective students may be interested in knowing that this school graduates 38% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Houston with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	55
Black or African American	20
Hispanic or Latino	108
White	75
International Students	9
Other Races/Ethnicities	17

UH Marketing Master’s Program

Of the 37 marketing students who graduated with a master's degree in 2020-2021 from UH, about 32% were men and 68% were women.

In the marketing master's program at this school, racial-ethnic minorities make up 54% of degree recipients. That is 25% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Houston with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	5
Hispanic or Latino	10
White	8
International Students	8
Other Races/Ethnicities	2

UH also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of Houston. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	321

Related Majors

• General Business/Commerce
• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• Business/Corporate Communications
• Human Resource Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for University of Houston.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By RJN2 under License

More about our data sources and methodologies.