Specialized Sales, Merchandising & Marketing at University of Georgia

If you are interested in studying specialized sales, merchandising and marketing, you may want to check out the program at University of Georgia. The following information will help you decide if it is a good fit for you.

UGA is located in Athens, Georgia and has a total student population of 39,147. In 2021, 90 specialized marketing majors received their bachelor's degree from UGA.

Want to know more about the career opportunities in this field? Check out the Careers in Specialized Sales, Merchandising & Marketing section at the bottom of this page.

UGA Specialized Sales, Merchandising & Marketing Degrees Available

• Bachelor’s Degree in Specialized Marketing

UGA Specialized Sales, Merchandising & Marketing Rankings

Each year, College Factual ranks specialized marketing programs across the country. The following shows how UGA performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The specialized marketing major at UGA is not ranked on College Factual’s Best Colleges and Universities for Specialized Sales, Merchandising & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	4
	7
	27
	48

Earnings of UGA Specialized Marketing Graduates

The median salary of specialized marketing students who receive their bachelor's degree at UGA is $38,422. This is 17% higher than $32,868, which is the national average for all specialized marketing bachelor's degree recipients.

Specialized Marketing Student Demographics at UGA

Take a look at the following statistics related to the make-up of the specialized marketing majors at University of Georgia.

UGA Specialized Sales, Merchandising & Marketing Bachelor’s Program

Of the 90 students who graduated with a bachelor’s in specialized marketing from UGA in 2021, 4% were men and 96% were women.

About 78% of those who receive a bachelor's degree in specialized marketing at UGA are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Georgia with a bachelor's in specialized marketing.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	7
Hispanic or Latino	6
White	70
International Students	1
Other Races/Ethnicities	2

UGA also has a doctoral program available in specialized marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Specialized Sales, Merchandising & Marketing

If you plan to be a specialized marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of Georgia. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Fashion Merchandising	90

Related Majors

• Hospitality Management
• General Business/Commerce
• Management Sciences & Quantitative Methods
• International Business
• Real Estate

Careers That Specialized Marketing Grads May Go Into

A degree in specialized marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for GA, the home state for University of Georgia.

Occupation	Jobs in GA	Average Salary in GA
Wholesale and Manufacturing Sales Representatives	50,390	$64,480
Retail Sales Supervisors	36,500	$43,760
Securities, Commodities, and Financial Services Sales Agents	9,080	$77,000
Parts Salespersons	8,200	$30,740
Sales Supervisors	5,600	$73,570

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Pruddle under License

More about our data sources and methodologies.