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Marketing Research at University of Georgia

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Marketing Research at University of Georgia

Every marketing research school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing research program at University of Georgia stacks up to those at other schools.

UGA is located in Athens, Georgia and approximately 39,147 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing Research section at the bottom of this page.

UGA Marketing Research Degrees Available

  • Master’s Degree in Marketing Research

UGA Marketing Research Rankings

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Marketing Research Student Demographics at UGA

Take a look at the following statistics related to the make-up of the marketing research majors at University of Georgia.

UGA Marketing Research Master’s Program

69% Women
23% Racial-Ethnic Minorities*
In the 2020-2021 academic year, 26 students earned a master's degree in marketing research from UGA. About 69% of these graduates were women and the other 31% were men.

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Of the students who received a marketing research master's degree from UGA, 77% were white. This is above average for this degree on the natiowide level. In the marketing research master's program at this school, racial-ethnic minorities make up 23% of degree recipients. That is 1% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Georgia with a master's in marketing research.

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Race/Ethnicity Number of Students
Asian 1
Black or African American 1
Hispanic or Latino 0
White 20
International Students 0
Other Races/Ethnicities 4

Careers That Marketing Research Grads May Go Into

A degree in marketing research can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for GA, the home state for University of Georgia.

Occupation Jobs in GA Average Salary in GA
Market Research Analysts and Marketing Specialists 20,460 $67,080
Marketing Managers 7,890 $143,660
Business Professors 1,930 $94,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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