Marketing at University of Dayton

If you are interested in studying marketing, you may want to check out the program at University of Dayton. The following information will help you decide if it is a good fit for you.

UDayton is located in Dayton, Ohio and has a total student population of 11,650. Of the 724 students who graduated with a bachelor’s degree from University of Dayton in 2021, 199 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UDayton Marketing Degrees Available

• Bachelor’s Degree in Marketing

UDayton Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UDayton performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UDayton is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	31
	44
	63
	109
	298
	460

How Much Do Marketing Graduates from UDayton Make?

The median salary of marketing students who receive their bachelor's degree at UDayton is $47,795. This is great news for graduates of the program, since this figure is 15% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at UDayton

Take a look at the following statistics related to the make-up of the marketing majors at University of Dayton.

UDayton Marketing Bachelor’s Program

The marketing program at UDayton awarded 199 bachelor's degrees in 2020-2021. About 48% of these degrees went to men with the other 52% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UDayton since its program graduates 4% more men than average.

About 89% of those who receive a bachelor's degree in marketing at UDayton are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Dayton with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	5
Hispanic or Latino	10
White	178
International Students	1
Other Races/Ethnicities	4

UDayton also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at University of Dayton. The table shows all degrees awarded in this field awarded for all degree levels at University of Dayton. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	199

Related Majors

• Other Business, Management & Marketing
• Management Sciences & Quantitative Methods
• Management Information Systems
• Business/Managerial Economics
• International Business

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for OH, the home state for University of Dayton.

Occupation	Jobs in OH	Average Salary in OH
Market Research Analysts and Marketing Specialists	24,840	$65,920
Sales Managers	10,740	$134,600
Marketing Managers	6,590	$133,730
Business Professors	3,900	$108,400
Advertising and Promotions Managers	370	$127,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Cfullam under License

More about our data sources and methodologies.