Marketing/Marketing Management, General at University of Cincinnati - Main Campus

What traits are you looking for in a marketing management school? To help you decide if University of Cincinnati - Main Campus is right for you, we've gathered the following information about the school's marketing management program.

UC is located in Cincinnati, Ohio and has a total student population of 40,826. Of the 1,428 students who graduated with a bachelor’s degree from University of Cincinnati - Main Campus in 2021, 442 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UC Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management

UC Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at UC compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UC is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	8
	56
	62
	66
	196
	292

In 2021, 36 students received their master’s degree in marketing management from UC. This makes it the #19 most popular school for marketing management master’s degree candidates in the country.

Marketing Management Student Demographics at UC

Take a look at the following statistics related to the make-up of the marketing management majors at University of Cincinnati - Main Campus.

UC Marketing/Marketing Management, General Bachelor’s Program

In the 2020-2021 academic year, 442 students earned a bachelor's degree in marketing management from UC. About 53% of these graduates were women and the other 47% were men. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at UC since its program graduates 2% more men than average.

About 84% of those who receive a bachelor's degree in marketing management at UC are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Cincinnati - Main Campus with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	16
Black or African American	16
Hispanic or Latino	11
White	373
International Students	11
Other Races/Ethnicities	15

UC Marketing/Marketing Management, General Master’s Program

For the most recent academic year available, 36% of marketing management master's degrees went to men and 64% went to women.

Of the students who received a marketing management master's degree from UC, 67% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Cincinnati - Main Campus with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	4
Hispanic or Latino	2
White	24
International Students	5
Other Races/Ethnicities	1

UC also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for OH, the home state for University of Cincinnati - Main Campus.

Occupation	Jobs in OH	Average Salary in OH
Market Research Analysts and Marketing Specialists	24,840	$65,920
Sales Managers	10,740	$134,600
Marketing Managers	6,590	$133,730
Business Professors	3,900	$108,400
Advertising and Promotions Managers	370	$127,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Bike756 under License

More about our data sources and methodologies.