Marketing at University of Cincinnati - Main Campus

If you plan to study marketing, take a look at what University of Cincinnati - Main Campus has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UC is located in Cincinnati, Ohio and approximately 40,826 students attend the school each year. In 2021, 442 marketing majors received their bachelor's degree from UC.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UC Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UC Marketing Rankings

The following rankings from College Factual show how the marketing progam at UC compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UC is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	25
	76
	123
	173
	198
	210

In 2021, 36 students received their master’s degree in marketing from UC. This makes it the #25 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from UC Make?

The median salary of marketing students who receive their bachelor's degree at UC is $43,198. This is great news for graduates of the program, since this figure is 4% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at UC

Take a look at the following statistics related to the make-up of the marketing majors at University of Cincinnati - Main Campus.

UC Marketing Bachelor’s Program

The marketing program at UC awarded 442 bachelor's degrees in 2020-2021. About 47% of these degrees went to men with the other 53% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UC since its program graduates 2% more men than average.

About 84% of those who receive a bachelor's degree in marketing at UC are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Cincinnati - Main Campus with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	16
Black or African American	16
Hispanic or Latino	11
White	373
International Students	11
Other Races/Ethnicities	15

UC Marketing Master’s Program

Of the 36 students who graduated with a master’s in marketing from UC in 2021, 36% were men and 64% were women.

Of the students who received a marketing master's degree from UC, 67% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Cincinnati - Main Campus with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	4
Hispanic or Latino	2
White	24
International Students	5
Other Races/Ethnicities	1

UC also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at University of Cincinnati - Main Campus. The table shows all degrees awarded in this field awarded for all degree levels at University of Cincinnati - Main Campus. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	478

Related Majors

• Taxation
• Insurance
• Real Estate
• International Business
• Human Resource Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for OH, the home state for University of Cincinnati - Main Campus.

Occupation	Jobs in OH	Average Salary in OH
Market Research Analysts and Marketing Specialists	24,840	$65,920
Sales Managers	10,740	$134,600
Marketing Managers	6,590	$133,730
Business Professors	3,900	$108,400
Advertising and Promotions Managers	370	$127,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Bike756 under License

More about our data sources and methodologies.