Marketing at University of Arkansas

What traits are you looking for in a marketing school? To help you decide if University of Arkansas is right for you, we've gathered the following information about the school's marketing program.

UARK is located in Fayetteville, Arkansas and approximately 27,562 students attend the school each year. In 2021, 335 marketing majors received their bachelor's degree from UARK.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UARK Marketing Degrees Available

• Bachelor’s Degree in Marketing

UARK Marketing Rankings

The following rankings from College Factual show how the marketing progam at UARK compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UARK is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	85
	98
	164
	279

Earnings of UARK Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UARK is $45,705. This is 10% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at UARK

Take a look at the following statistics related to the make-up of the marketing majors at University of Arkansas.

UARK Marketing Bachelor’s Program

In the 2020-2021 academic year, 335 students earned a bachelor's degree in marketing from UARK. About 60% of these graduates were women and the other 40% were men.

About 83% of those who receive a bachelor's degree in marketing at UARK are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Arkansas with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	10
Hispanic or Latino	26
White	277
International Students	3
Other Races/Ethnicities	13

UARK also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at University of Arkansas. The table shows all degrees awarded in this field awarded for all degree levels at University of Arkansas. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	335

Related Majors

• Human Resource Management
• General Business/Commerce
• International Business
• Business/Managerial Economics
• Management Sciences & Quantitative Methods

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AR, the home state for University of Arkansas.

Occupation	Jobs in AR	Average Salary in AR
Market Research Analysts and Marketing Specialists	4,720	$68,050
Sales Managers	2,210	$119,090
Marketing Managers	1,340	$155,020
Business Professors	620	$85,990
Advertising and Promotions Managers	140	$120,990

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Brandonrush under License

More about our data sources and methodologies.