Marketing/Marketing Management, General at The University of Texas at San Antonio

If you are interested in studying marketing/marketing management, general, you may want to check out the program at The University of Texas at San Antonio. The following information will help you decide if it is a good fit for you.

UTSA is located in San Antonio, Texas and has a total student population of 34,742. Of the 1,206 students who graduated with a bachelor’s degree from The University of Texas at San Antonio in 2021, 225 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UTSA Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management
• Doctorate Degree in Marketing Management

UTSA Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at UTSA compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UTSA is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	5
	6
	50
	66
	84
	91
	457
	534
	657

In 2021, 1 student received their master’s degree in marketing management from UTSA. This is the #84 most popular school for marketing management master’s degree candidates in the country.

There were 2 students who received their doctoral degrees in marketing management, making the school the #5 most popular school in the United States for this category of students.

Marketing Management Student Demographics at UTSA

Take a look at the following statistics related to the make-up of the marketing management majors at The University of Texas at San Antonio.

UTSA Marketing/Marketing Management, General Bachelor’s Program

Of the 225 marketing management students who graduated with a bachelor's degree in 2020-2021 from UTSA, about 50% were men and 50% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at UTSA since its program graduates 5% more men than average.

Prospective students may be interested in knowing that this school graduates 46% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at San Antonio with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	15
Black or African American	11
Hispanic or Latino	134
White	53
International Students	3
Other Races/Ethnicities	9

UTSA Marketing/Marketing Management, General Master’s Program

For the most recent academic year available, 100% of marketing management master's degrees went to men and 0% went to women.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at San Antonio with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	0
White	0
International Students	0
Other Races/Ethnicities	0

UTSA also has a doctoral program available in marketing management. In 2021, 2 students graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for The University of Texas at San Antonio.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By BrianReading under License

More about our data sources and methodologies.