Marketing at The University of Texas at El Paso

If you are interested in studying marketing, you may want to check out the program at The University of Texas at El Paso. The following information will help you decide if it is a good fit for you.

UTEP is located in El Paso, Texas and approximately 24,879 students attend the school each year. Of the 761 students who graduated with a bachelor’s degree from The University of Texas at El Paso in 2021, 108 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UTEP Marketing Degrees Available

• Bachelor’s Degree in Marketing

UTEP Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UTEP performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UTEP is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	140
	586
	717

Earnings of UTEP Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UTEP is $30,261. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at UTEP

Take a look at the following statistics related to the make-up of the marketing majors at The University of Texas at El Paso.

UTEP Marketing Bachelor’s Program

For the most recent academic year available, 38% of marketing bachelor's degrees went to men and 62% went to women.

Prospective students may be interested in knowing that this school graduates 58% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at El Paso with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	0
Hispanic or Latino	93
White	6
International Students	8
Other Races/Ethnicities	0

UTEP also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from The University of Texas at El Paso. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	108

Related Majors

• General Business/Commerce
• International Business
• Business/Managerial Economics
• Management Information Systems
• Construction Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for The University of Texas at El Paso.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Adrian Garcia under License

More about our data sources and methodologies.