Marketing/Marketing Management, General at The University of Texas at Dallas

What traits are you looking for in a marketing management school? To help you decide if The University of Texas at Dallas is right for you, we've gathered the following information about the school's marketing management program.

UT Dallas is located in Richardson, Texas and approximately 28,669 students attend the school each year. In 2021, 165 marketing management majors received their bachelor's degree from UT Dallas.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UT Dallas Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management

UT Dallas Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how UT Dallas performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UT Dallas is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	28
	39
	40
	56
	69
	213
	293
	396
	537

In 2021, 58 students received their master’s degree in marketing management from UT Dallas. This makes it the #13 most popular school for marketing management master’s degree candidates in the country.

Marketing Management Student Demographics at UT Dallas

Take a look at the following statistics related to the make-up of the marketing management majors at The University of Texas at Dallas.

UT Dallas Marketing/Marketing Management, General Bachelor’s Program

Of the 165 marketing management students who graduated with a bachelor's degree in 2020-2021 from UT Dallas, about 42% were men and 58% were women.

Prospective students may be interested in knowing that this school graduates 33% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at Dallas with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	48
Black or African American	5
Hispanic or Latino	41
White	48
International Students	7
Other Races/Ethnicities	16

UT Dallas Marketing/Marketing Management, General Master’s Program

In the 2020-2021 academic year, 58 students earned a master's degree in marketing management from UT Dallas. About 76% of these graduates were women and the other 24% were men.

In the marketing management master's program at this school, racial-ethnic minorities make up 33% of degree recipients. That is 4% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at Dallas with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	9
Black or African American	1
Hispanic or Latino	9
White	19
International Students	20
Other Races/Ethnicities	0

UT Dallas also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for The University of Texas at Dallas.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Stan9999 under License

More about our data sources and methodologies.